Most businesses need to register their business name with the government. In this section, you'll learn about the different types of names your business could have and how to register them. Before registering your business name, it is important to decide what structure to use for your business sole proprietorship, partnership, or corporation. If you are a sole proprietor operating a business under your legal name for example, Jane Doe , you generally do not need to register your business name. In all other scenarios, you will need to register your name either as your legal corporate name or a trade name.
Sample Business Plan
Elements of a Business Plan | Business Strategy
The Metolius Agency is a Eugene, Ore. Metolius will be concentrating on corporate identity of established companies. The targeted customer is a small- to medium-size company that has been established for five to 15 years. Metolius will operate out of a small office in the downtown area. For months one through seven, Kiev Lartiste will be the sole employee. Most firms come solely from creative backgrounds. While this is useful for the crafting of logos and other devices of visual communication, it lacks the intuitive business mindset that Kiev brings to the firm.
People near the University of Oregon need not just coffee and tea, or pastries and snacks, but also a place to meet comfortably, have a group discussion, or just sit quietly, work, and read. Java Culture will focus its marketing activities on reaching the University students and faculty, people working in offices located close to the coffee bar and on sophisticated teenagers. Our market research shows that these are the customer groups that are most likely to buy gourmet coffee products. Since gourmet coffee consumption is universal across different income categories and mostly depends on the level of higher education, proximity to the University of Oregon campus will provide access to the targeted customer audience.
Your business name identifies you to your customers and allows you to differentiate yourself from your competitors. A business name helps your customers to make an emotional connection to your business and brand. If you haven't decided on a business name yet, read our tips on how to choose one. You can apply for a business name and other key business registrations through the Business Registration Service.