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Sales promotion literature review

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This increase of attention can be e! There are several reasons e! There is lac of conformit" in methodolog" and hence in the definition of what can be considered sales promotion. There are number of different definitions focusing on various characteristics of sales promotion. This diversification as it will be shown later pla"s ver" important role in identif"ing ob ectives and models for promotions.
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Literature review on advertising and sales promotion

Sales promotion literature review
Sales promotion literature review
Sales promotion literature review
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[PDF] Literature Review of Sales Promotion schemes and Consumer Preference | Semantic Scholar

Literature review on promotion on sales. It consumes a very significant portion of the promotional expenses of marketers. One of most important of channels is sales promotion. Sales promotion is action- focused marketing events whose purpose is to have a direct impact on the behavior of the firms consumers.
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EFFECTS OF PROMOTIONAL STRATEGIES ON THE SALES OF AN ORGANISTION

Introduction and Literature review Sales promotion is very significant tool of marketing. The purpose of sales promotion is to increase sales by instilling feeling of purchase on the spot in the mindset of customers. Behavior of customer is influenced by activities of sales promotion.
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Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu personal selling is the presentation of a persuasive message by selling to a potential customer or group of customers, personal selling can also take place through personal correspondence telephone conversation or email. Personal selling is an effective communication with potential buyers of a product with the intention of promoting sales. Personal selling may focus initially on developing a relationship with the consumers and potential buyers of a product. The oldest form of promotion is personal selling.
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